About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

5 Features Your Dental Website Design Needs For Success

by Denise Watkins

Building a website is an effective way to gain new leads for your dental practice. It gives you an opportunity to create brand recognition and to maintain a reputation as an expert in your field. Here are five features your dental website design needs for success:

#1: Actionable Colors

Colors can be used to create calls to action on your website, so don't stick with just black and white during the design phase. There are several ways to bring your content to life with color—here's how:

  • Give your visitors a sense of security with hues of blue.
  • Create confidence in potential customers with shades of green.
  • Drive visitors to take action by implementing different colors of orange.

Of course, you don't want to make your website look like the home of a circus. But implementing two or three different colors into your overall design shouldn't distract your visitors from the actual information presented on your website.

For example, orange lettering will help your suggestion to make an appointment stand out from the basic black font the rest of the page is made up of, and may prompt readers to take action right then and there.

#2: Easy Access to Support

Keep in mind that as your website visitors dig into information you provide about dental services such as teeth whitening, basic surgery, and even check ups, they'll probably end up with questions they would like answered before making an appointment to see you. Make it easy to get the support they need by offering multiple communication options.

In addition to your office phone number and email address, provide a contact page people can fill out for more information. Offering live chat support is an effective way to keep visitors engaged and to boost your appointment setting rates.

#3: A Lead Capturing System

The truth is that you won't turn every website visitor into a new patient. But, you can increase your chances by implementing a lead capturing system into your overall dental website design. This can be done in several ways. Try one or more of these options:

  • Offer a free teeth whitening or oral hygiene guide in exchange for signing up for your newsletter.
  • Have website visitors fill out a contact form when they have specific questions so you can personally contact them.
  • Create an ask-and-answer forum where people can go to get answers to basic dental care questions. This will give you a chance to win potential patients over with your knowledge and expertise.

The idea is to create an ongoing relationship with people who aren't yet your patients so that you can solicit them indefinitely and hopefully drive them to make an appointment with you when they are ready to see a new dentist.

#4: A Free Consultation Feature

Set up a basic consultation feature that will help your website visitors determine things like whether or not their child has a cavity and needs to get a filling, or whether a professional teeth whitening appointment is the right personal choice. Your designer can do this by creating survey-style programs that ask questions of your visitors and then provides basic answers based on how the questions were answered. Of course, each consultation should end with a call to action that suggests making an appointment at your office.

#5: Straight Forward Navigation

Last but not least, don't overlook your website's navigation system. Visitors should be able to find everything your website has to offer right on the front page and in an easy to read menu. Create links along the top of your website that clearly points visitors to service pages, frequently asked questions, and other important information that you'd like them to know about.  Include a directory so visitors can find what they're looking for if they get lost.

All of these methods will go a long way in engaging with website visitors and turning skeptics into long term patients. Continue to read more.