About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

Planning Your Trade Show Booth? 3 Things To Consider When You Choose A Monitor Stand

by Denise Watkins

If you own a business, you might be interested in building your brand, meeting new vendors, and talking with potential investors. Although it might seem hard to do all of those things in a single day, trade shows can help you to meet your goals. With 78% of attendees traveling over 400 miles to visit exhibits, you can meet customers that may have been hard to reach otherwise. However, setting up an effective, informative booth is important for your success. Here are three things to consider when you choose a monitor stand for your booth, and why it will matter later:

1: Your Need to Display Print Media or Swag

A picture is worth a thousand words, which is why pre-recorded television presentations work so well for trade show booths. In addition to showing off your products and company in the best light possible, that television monitor might give your booth a cutting edge-vibe that sets your business apart.

However, if you really want to help people to remember your company, you might want to give them something to take home in their exhibit tote. Unfortunately, if you don't have anywhere to stash fliers or swag, you might be left digging through boxes underneath your exhibit table. In addition to looking unprofessional, if visitors stop by when your employees have stepped away, they might leave with nothing.

Fortunately, some monitor stands have storage for paperwork, signage, and small gifts, so that you can have things on hand all day long. If you are worried about your monitor stand looking bulky, you shouldn't be. Some monitor stands have glass trays that will look sleek and professional or clear vinyl containers to hold things like pens and lanyards.

2: The Base Size

Because the average exhibit booth size in the United States is only about 10x10 feet, you might be wondering how to fit all of your stuff into your space—especially if your monitor stand is huge. Fortunately, you don't have to let your need for technology cramp your booth. Here are a few different monitor stands that might work for you:

  • Rolling AV Carts: If you need to have your television monitor connected to a laptop, DVD player, or other device, you might be wondering how to consolidate space. However, some monitor stands are made with a base that acts as a cart to carry all of your equipment. In addition to hiding your cables and gadgets, these carts typically have wheels, so that you can move your stuff into the aisle if you need to.  
  • Wall or Ceiling Mount: If you want to create a clean, streamlined look, you might be looking for ways to keep things off of the floor. However, by using a wall or ceiling mount for your monitor, you might be able to show your presentation without sacrificing valuable square footage.

Make sure to clear your monitor stand choice with trade show representatives before you arrive. While some shows allow people to attach equipment to booth walls or to roll carts into common areas, others might be pickier about where you place your property.

3: Height Adjustability

That fixed-height monitor stand might work great during your run-through, but how well will it work at the trade show? Because people come in all different shapes and sizes, you might want a way to adjust the height of that screen later. Here are a few reasons you should look for an adjustable monitor stand:

  • Seated Viewing: Will there be chairs in or around your booth? If some of your visitors will be seated, you might want a way to quickly move your presentation to their level.
  • Men or Women: While American men are about 5 feet 10 inches tall on average, women are only about 5 feet 4 ½ inches tall. Unfortunately, if you set up your screen for men and then women attend your booth, they might end up craning their necks to check out your product.

As you shop for a monitor stand, look for a version that is easy to adjust. Try to move the mechanism a few times to get a feel for how easy the stand is to use. It might seem like a small detail, but it will allow you to customize the experience for each guest.

Finding the right monitor stand for your trade show booth might help you to meet the needs of your target audience, so that you can look professional and detail-oriented. You can browse a selection of monitor stands at http://www.trusskits.com.