About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

Call Center Changes: How You Can Optimize Performance and Profits

by Denise Watkins

Marketing call centers can be profitable businesses, but they can also be a source of stress when production levels suffer due to poor marketing results or a breakdown within chain of command. The good news is that you can minimize marketing mayhem and optimize your profit margins and well as your production levels with the help of these tips and tricks:

Revitalize Work and Leisure Spaces

The setup and décor of your call center's work and leisure spaces can make a big impact on the productivity and marketing success of your team overall. For instance, spaces that are painted gray or beige tend to invoke feelings of depression, sadness, and gloomy emotions in general. The bottom line is that color can impact both mood and productivity in your marketing team for better or for worse.

By revitalizing your call center with new wall and desk colors as well as vibrant embellishments (think seat covers and filing trays), you are sure to see an increase in productivity and therefore your profits. Consider incorporating one or more of the following color options:

  • Blue helps to improve focus and efficiency and keep stress levels low, which can come in handy in a fast-paced marketing atmosphere.
  • Red increases heart rate levels and invokes a sense of passion for what's going on in the space.
  • Yellow infuses energy and enthusiasm into a space and also tends to encourage a strong sense of optimism.

Introduce extra color and depth by hanging artwork on the walls in the community kitchen and bathrooms, incorporating colorful throw rugs throughout the call center floor, including vibrant calendars and desk accessories inside each work station, and painting trim on the furniture and chairs.

Ramp Up Your Ongoing Training

In addition to the training measures you already have in place within the call center, consider incorporating monthly training sessions for employees that feature a professional marketing trainer. These sessions don't need to be more than an hour long, so you should be able to schedule several of them within the period of just a day or two to keep training costs low.

These professional training sessions will provide employees with up-to-date information and insight about the latest training techniques and should encourage everyone to grow their skills and become more efficient within their jobs.

Create Smaller Marketing Teams

You may find that restructuring your marketing teams into smaller groups makes it easier to manage each employee's performance and makes it possible for your management team to provide one-on-one training and support when necessary. This process may require you to hire additional managers for the call center floor, but the extra costs should pay for themselves in the form of increased production.

It's a good idea to make sure that your managers are not responsible for more than 10 marketing employees at a time. This should help ensure that nobody within your organization is overlooked or left to work without the resources they need and deserve.

Invest in Organizational Transformation

One of the most effective ways to avoid marketing problems and ensure optimized profits long term is to work with an expert who can help you create an organizational overhaul within your marketing call center. Not only can a company organizational expert help you implement the other ideas outlined here, but they can also help you

  • reconfigure budget, goal, and expense measures.
  • invoke new monitoring processes that lead to improved customer focus.
  • revise compensation packages for optimized production levels.
  • revamp your human resources department for improved efficiency.
  • redesign cross-function core processes to increase cost effectiveness.

In the end, organizational transformation can help you completely reinvent the way your call center runs to ensure that productivity levels and profit margins continue growing as time goes on. Contact a service like XPlane for further information.

With the help of these tips and tricks, you should find that your marketing employees are happier and that your company's productivity levels skyrocket as a result.