About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

Learn How To Have The Perfect Commercial Created To Promote Your Business On Television

by Denise Watkins

Commercial advertisements can be a great way to promote a small business. When you need to have a commercial created, it is best to hire a professional video production agency to help with the production to ensure that it is created properly. The following guide walks you through a few reasons why hiring a professional video production company may be the best option for your business.

Have Equipment and Necessary Experience

A professional video production company will have all of the equipment needed to shoot the commercial for your business. They will also have the experience needed to make sure that all of the lighting, sound, and shots are perfectly executed so that your commercial comes out exactly the way that you want it to. You can let them know what your vision is for the commercial, and they will be able to create it for you quickly and easily.

Able to Provide Advice

There will be times when the company may be able to provide you with valuable advice based off of the things that they have seen and done over the years. There may be parts of your commercial that could be misconstrued as being offensive, and the company may be able to provide you with guidance for different things that you can do to get your point across without offending your potential client base. Being able to see things in a different light can ensure that you have the best commercial created that you possibly can.

Able to Properly Edit

When a commercial is created, there is often hours and hours of film that will need to be edited together to create the finished product. The company will take care of all of the editing to ensure that you are left with a commercial that suits your needs perfectly. There are many times when the company will make multiple versions of the commercial so that you can show the same commercial on different television channels or change it up and show variations on different channels. Keeping your commercials new and interesting can be a great way to grab viewers' attention and potentially get new customers.

After the commercial is created, you will be able to have local stations play it so that potential customers can know more about your business. It is important to have the commercial run during times when your prospective audience will more than likely be watching the channels that the commercial is showing on.