About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

What Are The Benefits That Come From Hiring A Branding Consultant?

by Denise Watkins

If you want to make sure that your business has the chance to succeed as much as possible, you might want to think about hiring a branding consultant. He or she will be able to do a lot of great things for your company, such as the things discussed below. Once you see how beneficial it can be for you to hire a brand consultant, you might find yourself wondering why you never thought about doing it before.

Helps You Find Your Target Audience

It is rare for a business to appeal to every gender, age group, or other various demographics. This is why it is important to make sure that you are clearly identifying who your target audience is, and your consultant can help you do just that. Once you know who your target audience is, you will be able to make sure that your marketing techniques will appeal specifically to those people.

Helps You Learn To Make Use Of All Resources For Marketing

Gone are the days when all you needed was a nice business card to get the word out about your business. Now, you have to make sure that you are staying on top of all resources and new technologies that are hitting the market. Your brand consultant will show you how to make proper use of various website technologies, all social media platforms, and mobile platforms in order to get the most attention. Also, it will draw attention from those who fall within your ideal target audience.

Helps You Get Fast Results

Even if you have been doing some things on your own, the pace at which you are finding new customers and getting your company name out there might be a little slow. Therefore, you will want to take advantage of the skill set that a reputable brand consultant has. They have the skills and the motivation to help you achieve your goals in as little time as possible. This is important to them, as your success is their success. The brand consultant wants to be able to show other companies how well he or she works at getting fast results, as this will bring them more work in the future.

Do make sure that you are getting in touch with an experienced brand consultant from a company like Articulated Brands as soon as possible. This way, you will begin to notice the dramatic difference in your company quickly.