When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!
Businesses today, for various reasons, use both online and offline marketing strategies. Utilizing both online and offline marketing tools allow businesses to maximize the benefits offered by the two platforms for business marketing such as greater brand awareness, more repeat customers, and more customer engagement. Here are five of the best online and offline business marketing strategies that you can use.
Social media marketing
With millions of active daily users, social media sites are hard to ignore. Integrate social media marketing to your online and offline business to take advantage of its wide (but targeted) customer reach, free customer analytics tools, and ability to communicate with the customers in real time. If you operate a business offline, you can take advantage of the map pre-installed in Facebook so that customers will know where your store is located.
Face-to-face connection through networking is a powerful offline marketing tool. Offline networking allows both online and offline businesses to establish a much more intimate engagement with customers. This strategy facilitates a deeper sense of brand loyalty too. Shake hands with your customers as you promote your social media page to get the best of both online and offline strategies.
Public relations event is an offline strategy that also evokes greater attachment with the customers. You can arrange sponsoring events that could also serve as the point of sale for your products. Take advantage of viral marketing by creating Twitter and Instagram hashtag for your event. Build hype for your event by releasing related hashtags sometime before your event and then release another one during your sponsored event.
In-store promotions are also effective offline and online strategies. Display in-store promotions in your offline store and have digital copies of these promotions posted on your page too. In spreading a word about your promotions, make sure that your call-to-action involves tagging someone or bringing friends to your store. Market your promotions as a sociable experience to increase customer conversion. For help with both events and promotions, choose a good PR firm that can get your message out there.
Mobile marketing is a relatively new online marketing strategy, but it has proven to be effective too both for online and offline businesses. For example, you can enlist your restaurant in apps that are used for finding restaurants such as Yelp, Foursquare, and many others. You can also send short messages to invite past customers who provided their phone numbers to come again for your anniversary promo.
Social media marketing, networking, PR events, promotions, and mobile marketing are five of the best online and offline business marketing strategies that business owners and marketers can take advantage of. Use these five strategies to maximize the benefits that you get from both online and offline tools. Contact a PR firm, like Alpine Communications, for more help.Share