When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!
If your small business wants to reach a large audience, an advertisement on your local television channel can help you expand the reach of your business. When creating a television advertisement, you want to keep your message simple, make solid claims, and create a unique message.
Keep Your Message Simple
First, you need to identify what your message is. Commercials are not that long. Commercials on television generally range from about twenty seconds to a minute. The longer the commercial, the more you are going to have to pay to put it on the air.
You want to be able to leave the viewers with a message when they are done watching your commercial. The basic structure behind most commercials is a hook, the presentation of a problem, followed by a solution and call to action.
Make sure that the script for your advertisement has a hook that will draw the audience in and make sure that the script clearly presents not only a problem, but the solution or call to action. You want viewers to know what action to take when they are done watching your commercial. You don't want your viewers scratching their heads and asking themselves what just happened when they finish watching your commercial.
Make Solid Claims
Next, you need to make sure that you are making solid claims. You can't just go on television and saw whatever you want. Many networks will require you to back up ever claim that you make in your advertisements with evidence. So if your advertisement says that these mattresses will help sleep more solidly every night, you need evidence to back up your claim. You don't want to be accused of false or misleading advertisements, so make sure that you can back-up and support all the claims that you make.
Create A Unique Message
Finally, try to create a unique message. Do not make your advertisement just like a competitor. You don't want to look like you are imitating a competitor. Yes, it is fine to draw inspiration from other sources, but when people watch your advertisement, you want them to be reminded of your business, not another business, company or product. Go with an idea that is unique that is directly related to your brand and image, not anyone else's.
When creating an advertisement for television, keep the message simple and direct. Make sure every claim that you make in your advertisement is true, and present your advertisement in a way that is unique to your business. Focus on making your advertisement unique and concise. Contact a service, like Television Ad Group, for more help.
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