About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

Top Reasons To Hire A Local Marketing Agency For Your Company

by Denise Watkins

As a business owner, you surely know that marketing is a cornerstone of a company's success. While you can try to manage marketing on your own or hire in-house marketing personnel, your best option may be to work with a local marketing agency. Outsourcing your company's marketing and advertising to a marketing agency has a number of advantages. Some of the top benefits of working with a local marketing agency include the following.

Save Money and Make Better Use of Your Marketing Budget

One of the best things about working with a marketing company is the fact that it can save your company a lot of money. When you hire a marketing company, you will discuss your company's goals as well as your total budget for a marketing campaign. The marketing professionals will take your goals and budget into mind when crafting a campaign that fits your company's needs. In-house marketing departments are often much more expensive when you consider salaries and benefits, especially if you make a bad hire or do not actually need a full-time marketing employee.

Better Results

If you try to manage your company's marketing efforts on your own, there is a good chance that you will make some mistakes that can cost you money and customers. Quality marketing agencies make it a point to stay on top of marketing and advertising trends to ensure that they understand the current marketing methods that are working best for different industries. When you hire a great marketing agency, your company is much more likely to get better results.

Stay Up to Date with Technology

Technology is continually advancing and has drastically changed the way that advertising is done. When you hire a marketing agency to manage your company's marketing and advertising, you won't need to worry about things like managing social media accounts, designing responsive websites, or putting together an effective email campaign. You can count on an experienced marketing agency to utilize technology to improve your company's marketing efforts.

More Time to Focus on Other Aspects of Your Business

Marketing can take a lot of time and effort, especially when it is something that you don't know a ton about. Entrusting marketing professionals to manage your company's marketing and advertising can free up a lot of valuable time so you and your management team can focus on other important aspects of your business, which can lead to growth and success. 

For more information, contact your local marketing services.