About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

6 Tips For Improving Your Reach On Pinterest

by Denise Watkins

Pinterest has long been a great marketing tools for businesses just like yours. The website is aesthetically pleasing, allowing people to browse with photos. Social networking is as popular as ever, so you need to pay close attention to your plan of action. This list of tips will help you plan your Pinterest marketing strategy accordingly.

1. Use Pinterest Automation Software

When you pay close attention to Pinterest Analytics, you can determine how to best use Pinterest automation software. You need to know who is reading your content. While Pinterest is made up of more women than men, this does not mean you shouldn't appeal to your male demographic, for instance. Automation can help you appeal to everybody who enjoys your content.

2. Create Evergreen Content

Evergreen content is a great choice for content you create and pin to your Pinterest page. Evergreen content is that which can apply any time of year. For instance, you might decide to write more blogs focused on general cleaning topics if you own a cleaning business, rather than focusing on upcoming events related to cleaning. Evergreen content is good year-round, so it appeals to more people for a longer period of time.

3. Add Keywords

Keywords can help you target your content toward the people who will enjoy it most. Take some time to come up with as many keywords as possible for each pin. Make sure your keywords appeal to your ideal reader.

4. Pin Content Consistently

Consistent pinning and posting is crucial. Maintain an active profile and ensure you are providing your own content as well as pinning content by other users. Having a good mixture of content is important for standing out as more than just a business on the web.

5. Build a Complete Profile

Your Pinterest user profile should be full of information about your business. Who are you? Why should other Pinterest users care? Give your followers something to remember about your company.

6. Pay Attention to Popular Categories

Some of the most popular categories on Pinterest include food, drinks, DIY crafts, home decor, fashion, wedding, beauty, hair, tattoos and other body art, and design. Catering your messages and content to these categories may help you pick up new clients.

These tips will help you get your act together when it comes to marketing your business on Pinterest and other social media websites. Software can help you achieve many of your Pinterest goals.