About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

Keys for Real Estate Marketing

by Denise Watkins

If you are hoping to make a mark in the real estate industry, it's important that you know how to get customers. The only way to do this, aside from person to person referrals, is to learn the best strategies for marketing. Since real estate is such a hustle business, you'll need to be sure that a lot of your efforts are going toward these strategies. Follow the tips in this article so that you can expand your real estate business through some solid marketing. 

Get the camera out and start a blog

The best marketing today revolves around content. In order to make people care about your business, you need to be creating the best content you can and putting it out as often as you can. You can start with a blog because blogs offer a great way to connect with people while also improving your search engine rankings. 

But people love photo and videos, so you will need to be taking the best photos you can for your blog so that it stands out with original media. You can include some videos regularly also in order to keep people entertained and to improve your SEO standing. What's more, showing off your personality on a YouTube channel can also go a long way toward lifting your realtor brand and eventually landing more clients. You need to be doing a little bit of it all, but the key is to stay consistent with your content. 

Hire professionals that can help with your advertising plans

You also need to be sure that you have professional help to fine tune your marketing plans. Analytics are so important, and a quality marketer can help you with data that you can't make heads or tails of. They will also be able to target specific local keywords, which is perhaps more important in real estate than any other industry. If you can get better SEO you will also get better conversions in the long run. 

Take time out to interview a few different marketing companies to be sure you are getting the service that is best for your real estate company. Instead of getting stuck in ruts, make sure that you mix and match these strategies to figure out what is working and what isn't working. 

Follow these tips and you will be able to market your real estate company to the best of your ability. Get started by contacting real estate agent advertising services.