About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

5 Reasons To Hire A Marketing Agency

by Denise Watkins

Trying to guess your way through a marketing strategy can be tough, exhausting, and disappointing. You may have great ideas, but they may not work out as you originally planned. If you want to improve your business marketing and advertising efforts, it's worthwhile to get professional guidance. A marketing agency can help you make important marketing choices so that you have more success. Here are some of the reasons you may need to hire a marketing agency:

They Know the Industry Well

Marketing agencies know the industry well. They know what works and what doesn't and they keep up to date on trends and changes. This is important if you want your marketing plan to work well. It's always best to pay the experts if you want to get professional results.

Spend Less on Advertising

When you try to do your own advertising, you may end up wasting a lot of money. Instead, when you hire an advertising agency, they know where to use your money best. This can save you a lot of money and can also help you avoid disappointment.

Find Creative Ways to Bring in Business

Marketing agencies have creative professionals on staff who are good at finding creative solutions. This can allow you to come up with a unique and different way to craft your advertising message so that you bring in more business.

Explore New Advertising Methods

If you've always done the same kind of marketing, you're likely getting the same results. When you explore new advertising methods, you can attract different customers and get different results. Your marketing agency can explain different options to explore based on your goals and target audience.

Utilize Free Advertising Well

There are ways to advertise your products and services for free. This includes social media marketing and search engine optimization techniques that you can employ in-house. Your marketing firm will know how to use these tools well so that you're able to effectively bring in more sales without overspending. If you're not yet using free marketing, you're missing out on potential sales and customers may be choosing the competition instead of shopping with your brand.

As you can see, there are many reasons to hire a marketing agency. You can improve your marketing results so that you bring in more customers and more money. If you have any questions, or if you're ready to discuss your marketing goals, reach out to a marketing agency in your local community.