When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!
The popularity of on-demand television and online streaming services might make it seem like there is no point in investing in linear television advertising anymore. But people do still enjoy watching their cable channels on their televisions at home, so linear advertising has plenty of benefits to take advantage of in this day and age. Here are just a few reasons to consider investing in linear TV advertising for your new business.
Target Specific Locations
You can use linear television advertising to target specific locations throughout the United States depending on where you want to grow your business. You can stick with local advertising if you are a local company looking for customers within your city or county. If you want to service your state, you can target all counties and cities depending on the stations that service those places.
You can even target audiences nationwide with the help of linear television advertising. Just purchase advertising packages that service the specific areas that you are interested in targeting. Your advertising provider will do the rest of the legwork for you.
Enhance Your Brand Recognition
Linear advertising offers the perfect opportunity to enhance your brand recognition so potential customers can easily spot your products or services both in local stores and on the internet. Your commercials will be able to touch people who never would have thought of searching for you online.
Whether or not they are actually looking for your services at the time, you will plant a message in your viewers' heads that will reverberate with them. Whenever they find the need for your products or services, they will already have your company on their mind and you'll likely be the first ones they call.
Promote Your Other Advertising Efforts
Linear television advertising will allow you to promote your other forms of advertising as your business grows. Instead of just promoting your products or services, you can promote your social network links and online advertisements.
Send viewers to your Facebook and Twitter pages to keep them engaged in your advertising messages. This should encourage your television advertisement viewers to stay connected with your business so they will be more inclined to actually do business with you as time goes on.
Schedule a consultation appointment with a trusted linear television advertising agency today to discover how you can take your business to the next level. They'll be happy to walk you through the process of creating a one-of-a-kind message that is sure to resonate with your target audience.
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