When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!
If you haven't upgraded your storefront to be more modern and streamlined in many years, keep in mind that the way your store looks greatly impacts the way your customers view your business. Incorporating more modern technology into your storefront can go a long way to making your store more appealing to a wider customer base.
You can incorporate digital display signage into your storefront with many benefits as a result. Here are the reasons why you should add digital display signage to your modest storefront.
You have an immediate marketing medium
What makes digital display signage appropriate for your modest storefront is this: you have an immediate marketing medium to show your potential and current customers as they go by. Unlike a regular storefront sign that has just one message, digital display signage is interactive and ever-changing in its display. You can showcase your deals of the day, a weather report — which provides useful information and catches the eye of those passing by — store operation information, and other info that can help make your modest little store stand out in positive ways.
Don't think a certain marketing tactic is working out? Simply change what is put into your digital signage until you find a strategy that works out best for you.
You have an immediate edge on the nearby competition
What makes a storefront stand out to customers is visibility. If you have greater visibility for your customers to appreciate, you do your part to make your business stand out from competitors. Whether you have to make your modest storefront more modern with flashing lights and movement or you just want to get an edge by being the first business in your area to invest in this type of marketing strategy, when you incorporate digital display signage in your storefront appeal, you tell your customers and potential customers that you are modern and advanced and embrace modern trends in technology.
You have an immediate communication tool
Have an employee you want to showcase for the month? Have a community event you want to show your support in? Have a holiday you want to represent? You can do all these things by periodically using your digital display signage board as a communication tool. Since you can input messages and imagery in any way you wish as often as you wish, your digital signage can quickly turn your storefront into a positive interactive tool your community and customers will appreciate.
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