About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

Three Reasons Why You Need to Hire a Social Media Agency

by Denise Watkins

Social media is the modern way of word-of-mouth marketing. As people get more acquainted with how it works, there are more demands for businesses to employ social media agencies in order to reach out to the right demographics within the right audience. Here's why you should hire a social media agency:

Social Media Gives You a Wider Audience

With traditional marketing strategies, it can be difficult to connect with the right demographics in order to reach out to the bigger market. Traditional techniques require massive ad placements that may not always yield positive results since businesses are limited in where they can place their ads. With social media, your potential clients are practically at your fingertips. Once you post an update on Instagram or tweet out a new product promotion, you can have customers responding in seconds. It's a form of modern-day advertising without the limitations of time and space. You need a creative social media agency to help you do this better. You'd be surprised how much impact one simple tweet could make if done properly.

Extensive Knowledge About Using Specific Social Media Channels

Not all brands and businesses have the expertise nor the time to create and post daily updates on their company profiles across various social media platforms. That's why hiring a social media agency can be highly beneficial when it comes to utilizing different marketing strategies for your business. Social media agencies are familiar with the trends of today such as Snapchat, Pinterest, YouTube, and many more. This is advantageous since they would know which platform is best suited for what you do in order to reach out to the right audience without wasting precious resources.

Social Media Agencies Can Create Effective Content Across Various Social Media Channels

With limited time and resources at your hands, creating custom-tailored posts per platform is bound to be difficult. That's why hiring a professional social media agency would be beneficial since they already have an extensive repertoire with regard to creating effective content that will resonate with your audience. This is because they understand the importance of creating content to match their users' needs, thus allowing you to achieve your business goals within a reasonable time frame.

In conclusion, social media is an economical way to expand your potential client base. Even though it may seem like a daunting task, the return-on-investment of hiring a social media agency can never be underestimated. With strategic planning and creative content, your business can achieve success in the long run while saving you both time and money. Contact a company like ePresence LLC for more information.