About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat

Creating Labels for Your New Supplement Products

by Denise Watkins

Creating and selling supplements can be a lucrative venture for your business to pursue. In addition to making effective supplements, you will also need to ensure that the labeling for these products is of a high quality so that it is attractive to potential customers while also being compliant with regulatory requirements for nutritional and ingredient disclosure.

Visually Striking Graphic Designs and Color

If you are planning to sell your products in stores or other areas where the supplements will be placed near other competing products, distinctive and eye-catching labeling can be instrumental in raising the conversion rates for these products. Otherwise, there is a chance that your products may blend in with the rest, which can make it far less likely that potential buyers will notice them. By using bright colors and lettering that is easy to read, you can help customers to recognize and be drawn towards your products when they are attempting to make a choice.

Nutritional and Ingredient Listings

The attractiveness of the packaging is a major factor when choosing a design for your labels. However, you should avoid assuming that this is the only important factor when designing new labeling for your supplement products. It is also legally required to provide the applicable nutritional and ingredient information. Luckily, you can work with a label design provider that is familiar with the disclosure requirements for supplements, and this can avoid situations where you accidentally violate these regulations as this could lead to fairly expensive civil liabilities or even regulatory fines. For a business that is new to selling supplement products, complying with these regulations can be a challenge as they do not fully understand the extent of these regulations. A supplement label design service can help you with reviewing the applicable regulations to ensure that all of the relevant information is provided.

Durable Adhesive Binding

Most supplement labels will be attached to their container through the use of powerful adhesive backings. This can be an effective option that is able to help keep the label on the container despite temperature and humidity swings. While it can be tempting to opt for less durable adhesives to save money on the labeling costs, this can be a mistake as customers will be far less likely to buy products that have damaged or missing labeling. Furthermore, you may find that low-quality adhesive binding can start to degrade while these labels are still being stored and waiting for use. Together, these factors can make the slightly higher costs for more durable adhesive backings a worthy investment to make in your new supplement products.

To find more information and solutions, contact a company agency such as LeadPlan Marketing.