About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat


Tired Of Your Customers Ignoring Digital Ads? Use Physical Mail With Direct Mail Retargeting

Retargeting is one of the most useful tools in the e-commerce marketing arsenal. When new or returning customers visit your site, you're able to track them using cookies. If they leave your site without making a purchase, you're able to make an automatic ad buy on internet advertising platforms that specifically target them, ensuring that they will see an ad for your company. Since these customers have already expressed an interest in purchasing your products, you'll get better conversion rates when your ads remind them of your site.

Keys for Real Estate Marketing

If you are hoping to make a mark in the real estate industry, it's important that you know how to get customers. The only way to do this, aside from person to person referrals, is to learn the best strategies for marketing. Since real estate is such a hustle business, you'll need to be sure that a lot of your efforts are going toward these strategies. Follow the tips in this article so that you can expand your real estate business through some solid marketing.

6 Tips For Improving Your Reach On Pinterest

Pinterest has long been a great marketing tools for businesses just like yours. The website is aesthetically pleasing, allowing people to browse with photos. Social networking is as popular as ever, so you need to pay close attention to your plan of action. This list of tips will help you plan your Pinterest marketing strategy accordingly. 1. Use Pinterest Automation Software When you pay close attention to Pinterest Analytics, you can determine how to best use Pinterest automation software.

Website Design Services For Cannabis Dealers

Although smoking cannabis was once considered illegal, many states are beginning to legalize it. In some states, cannabis is only legal when it comes to treating medical conditions, but it is able to be used for recreational purposes in many other states. Cannabis use is growing into a large industry legally that has the possibility of bringing in a large income for people who wish to sell it. If you have been granted permission to legally grow and sell cannabis, consider getting a website built that will help you reach a broader range of people.

Ways To Make Your Small Business Employee Training More Effective

When you run a small business, there are many issues you have to deal with throughout the course of the day. If you are in the process of growing and hiring new employees, one of those issues you will need to face is how you will go about training those new employees. Most small business owners have a fairly lax way of training new employees with informal instruction from the business owner and other employees about the way things are done.

Top Reasons To Hire A Local Marketing Agency For Your Company

As a business owner, you surely know that marketing is a cornerstone of a company's success. While you can try to manage marketing on your own or hire in-house marketing personnel, your best option may be to work with a local marketing agency. Outsourcing your company's marketing and advertising to a marketing agency has a number of advantages. Some of the top benefits of working with a local marketing agency include the following.

3 Tips For Creating An Effective Television Advertisement

If your small business wants to reach a large audience, an advertisement on your local television channel can help you expand the reach of your business. When creating a television advertisement, you want to keep your message simple, make solid claims, and create a unique message. Keep Your Message Simple First, you need to identify what your message is. Commercials are not that long. Commercials on television generally range from about twenty seconds to a minute.

Tips For Business Owners Who Are Considering Renting Billboard Space

Renting a billboard can be one of the most effective and affordable options for advertising your business. Yet, getting the best result from this use of your advertising budget can be much more challenging than you may have suspected. If you are to be efficient and effective in your use of advertising billboards, you will need to be strategic in your use of this advertising option. Research The Traffic Statistics For The Road Near The Billboard

Five Of The Best Online And Offline Business Marketing Strategies

Businesses today, for various reasons, use both online and offline marketing strategies. Utilizing both online and offline marketing tools allow businesses to maximize the benefits offered by the two platforms for business marketing such as greater brand awareness, more repeat customers, and more customer engagement. Here are five of the best online and offline business marketing strategies that you can use. Social media marketing With millions of active daily users, social media sites are hard to ignore.

Company Gear For Corporate Retreats: Three Ideas To Consider

Corporate retreats offer a way for your team to learn more about each other and how to work better together. One way to help add to the overall experience is to provide attendees with some exciting promotional products. Here are some options for giveaways you might want to include in your next corporate retreat. Logoed Apparel For certain parts of the retreat, you might want your employees to wear clothing with your company logo prominently displayed.

What Are The Benefits That Come From Hiring A Branding Consultant?

If you want to make sure that your business has the chance to succeed as much as possible, you might want to think about hiring a branding consultant. He or she will be able to do a lot of great things for your company, such as the things discussed below. Once you see how beneficial it can be for you to hire a brand consultant, you might find yourself wondering why you never thought about doing it before.

Things To Consider Before Embracing Scent Branding At Your Store

Research has shown that using the right scents increase people's performance in the gym and make people in hotels more comfortable. This isn't really surprising when you consider that realtors have been using scent to sell homes for years — baking cookies right before an open house makes people think of the house as a cozy, family home. However, using scent as a marketing tool has only recently become popular with retail establishments.

FAQ About Corporate Event Management

Do you need to plan a corporate event that might have a substantial amount of attendees? If you have no clue how to move forward with making plans in a smooth manner, you might want to seek help from a company that offers assistance via event manage software. There are many services that you can take advantage of through an event manage company, which is why it is a great investment for your business.

A Guide To Your Business Analytics

When it comes to getting the most out of your business, you will need to know how to assess data and take actionable steps with it. You can do this by understanding the advantages of data science software, finding a company that can provide it for you, and looking into bringing in a data analytics professional. To learn more about what these services can do for you, read on and employ this information.

Learn How To Have The Perfect Commercial Created To Promote Your Business On Television

Commercial advertisements can be a great way to promote a small business. When you need to have a commercial created, it is best to hire a professional video production agency to help with the production to ensure that it is created properly. The following guide walks you through a few reasons why hiring a professional video production company may be the best option for your business. Have Equipment and Necessary Experience

4 Tips For Taking Your Restaurant Marketing To The Next Level

If your restaurant has a website and social media page, you may be wondering what else you can do to help build your reputation and increase business. Creating an effective marketing plan for your restaurant requires more than an online presence; you need tactics to increase your visibility among other restaurants. Engage In Collaborations Owning a restaurant is an excellent opportunity to formulate collaborations with social media personalities and bloggers. Your major focus should be finding people who have a niche in food or travel to help promote your business, but you may use other strategies depending on your locality.

Call Center Changes: How You Can Optimize Performance and Profits

Marketing call centers can be profitable businesses, but they can also be a source of stress when production levels suffer due to poor marketing results or a breakdown within chain of command. The good news is that you can minimize marketing mayhem and optimize your profit margins and well as your production levels with the help of these tips and tricks: Revitalize Work and Leisure Spaces The setup and décor of your call center's work and leisure spaces can make a big impact on the productivity and marketing success of your team overall.

Which Window Coverings Are For You? How To Make The Right Choices

You've just moved into your gorgeous new home, and yet something feels like it's missing. Could it be your privacy? If your home came without shutters, you may be totally without window coverings—a problem that needs to get fixed right away. But what kind of window coverings should you invest in? Here are some considerations to help you choose from among the principal options -- shutters, shades, and blinds or curtains.

Planning Your Trade Show Booth? 3 Things To Consider When You Choose A Monitor Stand

If you own a business, you might be interested in building your brand, meeting new vendors, and talking with potential investors. Although it might seem hard to do all of those things in a single day, trade shows can help you to meet your goals. With 78% of attendees traveling over 400 miles to visit exhibits, you can meet customers that may have been hard to reach otherwise. However, setting up an effective, informative booth is important for your success.

5 Features Your Dental Website Design Needs For Success

Building a website is an effective way to gain new leads for your dental practice. It gives you an opportunity to create brand recognition and to maintain a reputation as an expert in your field. Here are five features your dental website design needs for success: #1: Actionable Colors Colors can be used to create calls to action on your website, so don't stick with just black and white during the design phase.