About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

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The Power of Door Hangers: How They Can Benefit Political Campaigns
In the fast-paced world of politics, it's essential for candidates to find effective ways to connect with voters and get their message across. One powerful tool that often gets overlooked is the humble door hanger. Door hangers can be a game-changer in political campaigns, offering a unique way to reach voters directly in their homes.  Increased Visibility One of the primary benefits of using door hangers in political campaigns is the increased visibility they provide.

Reputation Management: Steering Public Perception in the Hospitality Sector
Crafting a stellar reputation is the cornerstone of success in the hospitality industry. A favorable public image can be the deciding factor between a business that thrives and one that simply survives. In this highly competitive sphere, public relations (PR) strategies are more than just damage control; they are crucial tools for shaping perception and cultivating loyalty. Understanding the Power of Public Image The first impression often sets the tone for a customer's entire experience.

The Ultimate Guide to Selecting the Right Automated Partner Relationship Management Software for Your Business
In today's fast-paced business world, building strong relationships with partners is essential for the success and growth of your company. To streamline and optimize these partnerships, many businesses are turning to automated partner relationship management (PRM) software. With an array of options available in the market, selecting the right PRM software can be overwhelming. This guide will walk you through the key factors to consider when choosing the perfect automated PRM software for your business needs.

Boosting Your Online Impact: Proven Tactics For Effective Social Media Management
Managing your business's social media presence in the digital age is akin to steering a ship across the vast ocean of online engagement. It can be a taxing voyage, navigating through a tumultuous sea of hashtags, likes, and shares while striving to keep a steady course toward your target audience.  This article offers insightful tips and proven tactics to bolster your online impact, streamline your social media management, and ensure your brand sails smoothly toward success.

The 3 Keys To Product Label Design Adaptation
If a company is bringing a product to market in even a couple of different regions, there's a good chance they'll need label design adaptation services. This is especially true when product sales cross cultural or political boundaries. Even within a very uniform society, a business may want product label adaptation to speak to specific demographics. Before you dive into product label design adaptation, though, it's wise to understand the three key components of the process.

Why You Need A Social Media Management Service
In the 21st century, your online presence can make or break you. If you don't have a strong digital presence, potential customers may not even know you exist. So how can you ensure that your business stands out? The answer is simple—you need a social media management service. Here's why this type of service is so important and how it can help solidify your digital presence. What a Social Media Management Service Brings to the Table

How Holographic Security Seals Work
Holographic security seals have been around since the 1990s, but their use has spread over time. If you run a business that deals with sensitive documents, you need a way to ensure your products are tamper-evident, or if you simply want to deter counterfeiters, a holographic seal might be your best bet. Hard to Tamper With If you need to secure important documents and provide evidence that they haven't been accessed by any parties other than your intended recipient, a holographic security seal can do just that.

Everything You Need To Know About Email Marketing Campaign Management
A well-executed email marketing campaign can be a powerful tool for businesses of all sizes. Not only is email marketing one of the most cost-effective marketing tools available, but it's also one of the most effective ways to reach and engage your target audience. In order to be successful, however, email marketing campaigns must be carefully planned. Here's what you need to know. What is email marketing? Email marketing is the process of sending commercial messages electronically, usually in the form of newsletters, advertisements, or special offers, to a group of recipients

Creating Labels for Your New Supplement Products
Creating and selling supplements can be a lucrative venture for your business to pursue. In addition to making effective supplements, you will also need to ensure that the labeling for these products is of a high quality so that it is attractive to potential customers while also being compliant with regulatory requirements for nutritional and ingredient disclosure. Visually Striking Graphic Designs and Color If you are planning to sell your products in stores or other areas where the supplements will be placed near other competing products, distinctive and eye-catching labeling can be instrumental in raising the conversion rates for these products.

Three Reasons Why You Need to Hire a Social Media Agency
Social media is the modern way of word-of-mouth marketing. As people get more acquainted with how it works, there are more demands for businesses to employ social media agencies in order to reach out to the right demographics within the right audience. Here's why you should hire a social media agency: Social Media Gives You a Wider Audience With traditional marketing strategies, it can be difficult to connect with the right demographics in order to reach out to the bigger market.

2 Main Benefits Of Outsourcing Fulfillment Services For Your E-Commerce Shipping
E-commerce has been growing at a rapid rate in the recent past. In 2020, for instance, the total e-commerce sales in the US reached $759.4 billion. If you have an online store, you need to work on your delivery system to prevent delays and enhance customer satisfaction. However, instead of handling the shipping process all by yourself, you can outsource order fulfillment services. Doing so will help you save money and time, enabling you to focus more on growing your business.

Addressable Advertising Can Be More Effective Than Advertising to Everyone
Old advertising methods that were once the most effective are no longer the ones that reach the largest audience. Consumers watch a broad range of programs, and you will want to target your advertising to the specific type of customer who is watching the platforms you are advertising on. The Importance of a Personalized Experience Customers are much more likely to recommend and choose products when they are given a personalized experience.

Searching For A Potential House To Buy
The process of searching for a new home to buy can be one of the most important searches that you will make. The house that you eventually choose to buy will have a major role in determining your comfort as well as the financial returns that you may make on this purchase. Always Review Home Listings Before Meeting With A Real Estate Agent Before you meet with a real estate agent, it can be extremely useful to take a few minutes to review the local listings of properties for the area where you are wanting to buy.

How Inflatable Advertisements Help Make A New Grand Opening Succeed
Opening up a new business can be an exciting and unforgettable experience but needs to be done correctly to ensure success. For example, it is essential to nail the grand opening and make sure that people remember what happens during one. Thankfully, inflatable ads can help provide a business with the attention that they need. Why Grand Openings Matter A grand opening may seem a bit excessive to some companies, but they serve a fundamental goal.

Why Add Digital Display Signage To Your Modest Storefront?
If you haven't upgraded your storefront to be more modern and streamlined in many years, keep in mind that the way your store looks greatly impacts the way your customers view your business. Incorporating more modern technology into your storefront can go a long way to making your store more appealing to a wider customer base.  You can incorporate digital display signage into your storefront with many benefits as a result.

Why Your New Business Should Invest In Linear Television Advertising
The popularity of on-demand television and online streaming services might make it seem like there is no point in investing in linear television advertising anymore. But people do still enjoy watching their cable channels on their televisions at home, so linear advertising has plenty of benefits to take advantage of in this day and age. Here are just a few reasons to consider investing in linear TV advertising for your new business.

5 Reasons To Hire A Marketing Agency
Trying to guess your way through a marketing strategy can be tough, exhausting, and disappointing. You may have great ideas, but they may not work out as you originally planned. If you want to improve your business marketing and advertising efforts, it's worthwhile to get professional guidance. A marketing agency can help you make important marketing choices so that you have more success. Here are some of the reasons you may need to hire a marketing agency:

Digital Marketing Strategies for Your Business
Modern marketing is far more complicated due to the need for businesses to be able to utilize traditional marketing techniques while also taking advantage of the opportunities that digital technologies provide. By successfully striking this balance, your enterprise will find that achieving higher rates of growth will be far easier. Consider Whether Separate Product Websites Would Be Beneficial In addition to your business's primary website, it may also be advisable to have websites for each of your major products.

Tired Of Your Customers Ignoring Digital Ads? Use Physical Mail With Direct Mail Retargeting
Retargeting is one of the most useful tools in the e-commerce marketing arsenal. When new or returning customers visit your site, you're able to track them using cookies. If they leave your site without making a purchase, you're able to make an automatic ad buy on internet advertising platforms that specifically target them, ensuring that they will see an ad for your company. Since these customers have already expressed an interest in purchasing your products, you'll get better conversion rates when your ads remind them of your site.

Keys for Real Estate Marketing
If you are hoping to make a mark in the real estate industry, it's important that you know how to get customers. The only way to do this, aside from person to person referrals, is to learn the best strategies for marketing. Since real estate is such a hustle business, you'll need to be sure that a lot of your efforts are going toward these strategies. Follow the tips in this article so that you can expand your real estate business through some solid marketing.

6 Tips For Improving Your Reach On Pinterest
Pinterest has long been a great marketing tools for businesses just like yours. The website is aesthetically pleasing, allowing people to browse with photos. Social networking is as popular as ever, so you need to pay close attention to your plan of action. This list of tips will help you plan your Pinterest marketing strategy accordingly. 1. Use Pinterest Automation Software When you pay close attention to Pinterest Analytics, you can determine how to best use Pinterest automation software.

Website Design Services For Cannabis Dealers
Although smoking cannabis was once considered illegal, many states are beginning to legalize it. In some states, cannabis is only legal when it comes to treating medical conditions, but it is able to be used for recreational purposes in many other states. Cannabis use is growing into a large industry legally that has the possibility of bringing in a large income for people who wish to sell it. If you have been granted permission to legally grow and sell cannabis, consider getting a website built that will help you reach a broader range of people.

Ways To Make Your Small Business Employee Training More Effective
When you run a small business, there are many issues you have to deal with throughout the course of the day. If you are in the process of growing and hiring new employees, one of those issues you will need to face is how you will go about training those new employees. Most small business owners have a fairly lax way of training new employees with informal instruction from the business owner and other employees about the way things are done.

Top Reasons To Hire A Local Marketing Agency For Your Company
As a business owner, you surely know that marketing is a cornerstone of a company's success. While you can try to manage marketing on your own or hire in-house marketing personnel, your best option may be to work with a local marketing agency. Outsourcing your company's marketing and advertising to a marketing agency has a number of advantages. Some of the top benefits of working with a local marketing agency include the following.

3 Tips For Creating An Effective Television Advertisement
If your small business wants to reach a large audience, an advertisement on your local television channel can help you expand the reach of your business. When creating a television advertisement, you want to keep your message simple, make solid claims, and create a unique message. Keep Your Message Simple First, you need to identify what your message is. Commercials are not that long. Commercials on television generally range from about twenty seconds to a minute.

Tips For Business Owners Who Are Considering Renting Billboard Space
Renting a billboard can be one of the most effective and affordable options for advertising your business. Yet, getting the best result from this use of your advertising budget can be much more challenging than you may have suspected. If you are to be efficient and effective in your use of advertising billboards, you will need to be strategic in your use of this advertising option. Research The Traffic Statistics For The Road Near The Billboard

Five Of The Best Online And Offline Business Marketing Strategies
Businesses today, for various reasons, use both online and offline marketing strategies. Utilizing both online and offline marketing tools allow businesses to maximize the benefits offered by the two platforms for business marketing such as greater brand awareness, more repeat customers, and more customer engagement. Here are five of the best online and offline business marketing strategies that you can use. Social media marketing With millions of active daily users, social media sites are hard to ignore.

Company Gear For Corporate Retreats: Three Ideas To Consider
Corporate retreats offer a way for your team to learn more about each other and how to work better together. One way to help add to the overall experience is to provide attendees with some exciting promotional products. Here are some options for giveaways you might want to include in your next corporate retreat. Logoed Apparel For certain parts of the retreat, you might want your employees to wear clothing with your company logo prominently displayed.

What Are The Benefits That Come From Hiring A Branding Consultant?
If you want to make sure that your business has the chance to succeed as much as possible, you might want to think about hiring a branding consultant. He or she will be able to do a lot of great things for your company, such as the things discussed below. Once you see how beneficial it can be for you to hire a brand consultant, you might find yourself wondering why you never thought about doing it before.

Things To Consider Before Embracing Scent Branding At Your Store
Research has shown that using the right scents increase people's performance in the gym and make people in hotels more comfortable. This isn't really surprising when you consider that realtors have been using scent to sell homes for years — baking cookies right before an open house makes people think of the house as a cozy, family home. However, using scent as a marketing tool has only recently become popular with retail establishments.

FAQ About Corporate Event Management
Do you need to plan a corporate event that might have a substantial amount of attendees? If you have no clue how to move forward with making plans in a smooth manner, you might want to seek help from a company that offers assistance via event manage software. There are many services that you can take advantage of through an event manage company, which is why it is a great investment for your business.

A Guide To Your Business Analytics
When it comes to getting the most out of your business, you will need to know how to assess data and take actionable steps with it. You can do this by understanding the advantages of data science software, finding a company that can provide it for you, and looking into bringing in a data analytics professional. To learn more about what these services can do for you, read on and employ this information.

Learn How To Have The Perfect Commercial Created To Promote Your Business On Television
Commercial advertisements can be a great way to promote a small business. When you need to have a commercial created, it is best to hire a professional video production agency to help with the production to ensure that it is created properly. The following guide walks you through a few reasons why hiring a professional video production company may be the best option for your business. Have Equipment and Necessary Experience

4 Tips For Taking Your Restaurant Marketing To The Next Level
If your restaurant has a website and social media page, you may be wondering what else you can do to help build your reputation and increase business. Creating an effective marketing plan for your restaurant requires more than an online presence; you need tactics to increase your visibility among other restaurants. Engage In Collaborations Owning a restaurant is an excellent opportunity to formulate collaborations with social media personalities and bloggers. Your major focus should be finding people who have a niche in food or travel to help promote your business, but you may use other strategies depending on your locality.

Call Center Changes: How You Can Optimize Performance and Profits
Marketing call centers can be profitable businesses, but they can also be a source of stress when production levels suffer due to poor marketing results or a breakdown within chain of command. The good news is that you can minimize marketing mayhem and optimize your profit margins and well as your production levels with the help of these tips and tricks: Revitalize Work and Leisure Spaces The setup and décor of your call center's work and leisure spaces can make a big impact on the productivity and marketing success of your team overall.

Which Window Coverings Are For You? How To Make The Right Choices
You've just moved into your gorgeous new home, and yet something feels like it's missing. Could it be your privacy? If your home came without shutters, you may be totally without window coverings—a problem that needs to get fixed right away. But what kind of window coverings should you invest in? Here are some considerations to help you choose from among the principal options -- shutters, shades, and blinds or curtains.

Planning Your Trade Show Booth? 3 Things To Consider When You Choose A Monitor Stand
If you own a business, you might be interested in building your brand, meeting new vendors, and talking with potential investors. Although it might seem hard to do all of those things in a single day, trade shows can help you to meet your goals. With 78% of attendees traveling over 400 miles to visit exhibits, you can meet customers that may have been hard to reach otherwise. However, setting up an effective, informative booth is important for your success.

5 Features Your Dental Website Design Needs For Success
Building a website is an effective way to gain new leads for your dental practice. It gives you an opportunity to create brand recognition and to maintain a reputation as an expert in your field. Here are five features your dental website design needs for success: #1: Actionable Colors Colors can be used to create calls to action on your website, so don't stick with just black and white during the design phase.