The Revenue Potential of Floatation Therapy
Revenue Potential of Floatation
For floatation, fees per session are typically in the same range as a standard massage. The financial variables that control the revenues of the service are straight forward and include:
- Number of floatation rooms in operation (in our example, four rooms);
- The fee for the floatation session (in our example, $75 for 1 hour as compared to $100 for a massage);
- The utilization of the rooms (in our example, 50 percent utilization); and
- Several other basic operating assumptions and calculations as follows:
|
Number of Float Rooms |
4 |
|
Utilization of Float Rooms |
50% |
|
Fee per Float |
$75.00 |
|
Time per Float (Including Clean Up) |
90 |
|
Hours of Operation Each Day |
12 |
|
Days per Month |
30 |
|
Float Sessions per Day per Room |
8 |
|
Max Floats per Day |
32 |
|
Expected Floats per Day |
16 |
|
Floating Revenue per Day |
$1,200 |
Table 1 – Floatation Revenue Assumptions
The chart above shows the projected daily revenue at $1200 per day or $36,000 per month. After twelve months, gross income from floating is $432,000 per year for every four floatation rooms in operation.
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