About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

2018

Top Reasons To Hire A Local Marketing Agency For Your Company

As a business owner, you surely know that marketing is a cornerstone of a company's success. While you can try to manage marketing on your own or hire in-house marketing personnel, your best option may be to work with a local marketing agency. Outsourcing your company's marketing and advertising to a marketing agency has a number of advantages. Some of the top benefits of working with a local marketing agency include the following.

3 Tips For Creating An Effective Television Advertisement

If your small business wants to reach a large audience, an advertisement on your local television channel can help you expand the reach of your business. When creating a television advertisement, you want to keep your message simple, make solid claims, and create a unique message. Keep Your Message Simple First, you need to identify what your message is. Commercials are not that long. Commercials on television generally range from about twenty seconds to a minute.