About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

2018

Ways To Make Your Small Business Employee Training More Effective

When you run a small business, there are many issues you have to deal with throughout the course of the day. If you are in the process of growing and hiring new employees, one of those issues you will need to face is how you will go about training those new employees. Most small business owners have a fairly lax way of training new employees with informal instruction from the business owner and other employees about the way things are done.

Top Reasons To Hire A Local Marketing Agency For Your Company

As a business owner, you surely know that marketing is a cornerstone of a company's success. While you can try to manage marketing on your own or hire in-house marketing personnel, your best option may be to work with a local marketing agency. Outsourcing your company's marketing and advertising to a marketing agency has a number of advantages. Some of the top benefits of working with a local marketing agency include the following.

3 Tips For Creating An Effective Television Advertisement

If your small business wants to reach a large audience, an advertisement on your local television channel can help you expand the reach of your business. When creating a television advertisement, you want to keep your message simple, make solid claims, and create a unique message. Keep Your Message Simple First, you need to identify what your message is. Commercials are not that long. Commercials on television generally range from about twenty seconds to a minute.