About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

2020

Why Your New Business Should Invest In Linear Television Advertising

The popularity of on-demand television and online streaming services might make it seem like there is no point in investing in linear television advertising anymore. But people do still enjoy watching their cable channels on their televisions at home, so linear advertising has plenty of benefits to take advantage of in this day and age. Here are just a few reasons to consider investing in linear TV advertising for your new business.