About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

2021

Addressable Advertising Can Be More Effective Than Advertising to Everyone

Old advertising methods that were once the most effective are no longer the ones that reach the largest audience. Consumers watch a broad range of programs, and you will want to target your advertising to the specific type of customer who is watching the platforms you are advertising on. The Importance of a Personalized Experience Customers are much more likely to recommend and choose products when they are given a personalized experience.