About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!


Don't Rely on Only Friends to Keep Your Salon Afloat


How Holographic Security Seals Work

Holographic security seals have been around since the 1990s, but their use has spread over time. If you run a business that deals with sensitive documents, you need a way to ensure your products are tamper-evident, or if you simply want to deter counterfeiters, a holographic seal might be your best bet. Hard to Tamper With If you need to secure important documents and provide evidence that they haven't been accessed by any parties other than your intended recipient, a holographic security seal can do just that.

Everything You Need To Know About Email Marketing Campaign Management

A well-executed email marketing campaign can be a powerful tool for businesses of all sizes. Not only is email marketing one of the most cost-effective marketing tools available, but it's also one of the most effective ways to reach and engage your target audience. In order to be successful, however, email marketing campaigns must be carefully planned. Here's what you need to know. What is email marketing? Email marketing is the process of sending commercial messages electronically, usually in the form of newsletters, advertisements, or special offers, to a group of recipients

Creating Labels for Your New Supplement Products

Creating and selling supplements can be a lucrative venture for your business to pursue. In addition to making effective supplements, you will also need to ensure that the labeling for these products is of a high quality so that it is attractive to potential customers while also being compliant with regulatory requirements for nutritional and ingredient disclosure. Visually Striking Graphic Designs and Color If you are planning to sell your products in stores or other areas where the supplements will be placed near other competing products, distinctive and eye-catching labeling can be instrumental in raising the conversion rates for these products.

Three Reasons Why You Need to Hire a Social Media Agency

Social media is the modern way of word-of-mouth marketing. As people get more acquainted with how it works, there are more demands for businesses to employ social media agencies in order to reach out to the right demographics within the right audience. Here's why you should hire a social media agency: Social Media Gives You a Wider Audience With traditional marketing strategies, it can be difficult to connect with the right demographics in order to reach out to the bigger market.