About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

2022

Three Reasons Why You Need to Hire a Social Media Agency

Social media is the modern way of word-of-mouth marketing. As people get more acquainted with how it works, there are more demands for businesses to employ social media agencies in order to reach out to the right demographics within the right audience. Here's why you should hire a social media agency: Social Media Gives You a Wider Audience With traditional marketing strategies, it can be difficult to connect with the right demographics in order to reach out to the bigger market.