About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

2024

Reputation Management: Steering Public Perception in the Hospitality Sector

Crafting a stellar reputation is the cornerstone of success in the hospitality industry. A favorable public image can be the deciding factor between a business that thrives and one that simply survives. In this highly competitive sphere, public relations (PR) strategies are more than just damage control; they are crucial tools for shaping perception and cultivating loyalty. Understanding the Power of Public Image The first impression often sets the tone for a customer's entire experience.