If your restaurant has a website and social media page, you may be wondering what else you can do to help build your reputation and increase business. Creating an effective marketing plan for your restaurant requires more than an online presence; you need tactics to increase your visibility among other restaurants.
Engage In Collaborations
Owning a restaurant is an excellent opportunity to formulate collaborations with social media personalities and bloggers. Your major focus should be finding people who have a niche in food or travel to help promote your business, but you may use other strategies depending on your locality. For example, if your restaurant is located in a tourist destination, you should focus more on collaborations with travelers. Some localities are well-known for major companies, colleges, or military installations. In this instance, you want to consider ways you can collaborate with major employers in the area.
Send a quick email to prominent names in these niches or companies and ask if they are willing to give an honest review of your restaurant in exchange for a free meal. Many food and travel bloggers also do videos during their dining experience, which gives their audience the opportunity to experience the restaurant in real-time and see a candid reaction. If you are successful at finding collaborations, make sure you use your website and social media pages to broadcast that a specific blogger or company is visiting your restaurant and leave a link to their pages.
Include Short Videos
Find ways to integrate more videos into your marketing strategy since video is more telling than either pictures or written information. You may want to use your major social media pages and website to showcase a video that includes a tour of your restaurant or activity on special nights. Include a behind-the-scenes tour of cooking and food preparation.
A popular marketing tool is making short videos on Snapchat. The quick and informal nature of this app is ideal for telling your audience information on a daily basis. You may want to give them quick updates on specials or inform them one night is especially busy with a long wait time. The use of quick videos is a way to remain engaged with your audience without investing significant time in video setup or production.
Try A Cooking Tutorial
Cooking shows are notoriously popular with people who love to eat or cook. Pick an item or two off your menu and create a video showing how to prepare the food at home. You do not need to tell the secrets behind your special menu items or give the exact recipe of items on your menu. For example, if your restaurant serves a popular burger, show your audience how to make a similar burger, but leave out signature ingredients and seasonings that make yours unique.
In addition to creating a tutorial, you should have a written recipe and high-quality picture of the final product. By placing this information on your website and making it “shareable” through social media platforms, your audience can share the recipes with others. The written recipe should also be available in PDF format for easy printing.
Use Third-Party Services
Depending on the services your restaurant offers, it may be important to have your restaurant listed on third-party service. Since many people are using their mobile devices to find new restaurants, view menus, and order food, being accessible on mobile devices can improve your visibility. If your restaurant is dine-in only, make sure your menu is readily available on third-party menu websites and apps.
When you have additional services, such as delivery, pick-up, or reservations, your restaurant should be listed on third-party restaurant delivery apps so you are not missing out on business. More restaurants are using inventive ways of making ordering easier, which also increases your visibility. For example, some allow text or tweet ordering. This is ideal for repeat customers who have already established an account with your restaurant and often order the same items.
Taking your restaurant marketing to the next level requires working more on connections and finding unique ways of making your restaurant stand out. With a little experimentation, you can find the right marketing strategy that will give you most visibility. For more information about marketing your restaurant, contact a company like Voted Best of America.Read More
Marketing call centers can be profitable businesses, but they can also be a source of stress when production levels suffer due to poor marketing results or a breakdown within chain of command. The good news is that you can minimize marketing mayhem and optimize your profit margins and well as your production levels with the help of these tips and tricks:
Revitalize Work and Leisure Spaces
The setup and décor of your call center’s work and leisure spaces can make a big impact on the productivity and marketing success of your team overall. For instance, spaces that are painted gray or beige tend to invoke feelings of depression, sadness, and gloomy emotions in general. The bottom line is that color can impact both mood and productivity in your marketing team for better or for worse.
By revitalizing your call center with new wall and desk colors as well as vibrant embellishments (think seat covers and filing trays), you are sure to see an increase in productivity and therefore your profits. Consider incorporating one or more of the following color options:
- Blue helps to improve focus and efficiency and keep stress levels low, which can come in handy in a fast-paced marketing atmosphere.
- Red increases heart rate levels and invokes a sense of passion for what’s going on in the space.
- Yellow infuses energy and enthusiasm into a space and also tends to encourage a strong sense of optimism.
Introduce extra color and depth by hanging artwork on the walls in the community kitchen and bathrooms, incorporating colorful throw rugs throughout the call center floor, including vibrant calendars and desk accessories inside each work station, and painting trim on the furniture and chairs.
Ramp Up Your Ongoing Training
In addition to the training measures you already have in place within the call center, consider incorporating monthly training sessions for employees that feature a professional marketing trainer. These sessions don’t need to be more than an hour long, so you should be able to schedule several of them within the period of just a day or two to keep training costs low.
These professional training sessions will provide employees with up-to-date information and insight about the latest training techniques and should encourage everyone to grow their skills and become more efficient within their jobs.
Create Smaller Marketing Teams
You may find that restructuring your marketing teams into smaller groups makes it easier to manage each employee’s performance and makes it possible for your management team to provide one-on-one training and support when necessary. This process may require you to hire additional managers for the call center floor, but the extra costs should pay for themselves in the form of increased production.
It’s a good idea to make sure that your managers are not responsible for more than 10 marketing employees at a time. This should help ensure that nobody within your organization is overlooked or left to work without the resources they need and deserve.
Invest in Organizational Transformation
One of the most effective ways to avoid marketing problems and ensure optimized profits long term is to work with an expert who can help you create an organizational overhaul within your marketing call center. Not only can a company organizational expert help you implement the other ideas outlined here, but they can also help you
- reconfigure budget, goal, and expense measures.
- invoke new monitoring processes that lead to improved customer focus.
- revise compensation packages for optimized production levels.
- revamp your human resources department for improved efficiency.
- redesign cross-function core processes to increase cost effectiveness.
In the end, organizational transformation can help you completely reinvent the way your call center runs to ensure that productivity levels and profit margins continue growing as time goes on. Contact a service like XPlane for further information.
With the help of these tips and tricks, you should find that your marketing employees are happier and that your company’s productivity levels skyrocket as a result.Read More
You’ve just moved into your gorgeous new home, and yet something feels like it’s missing. Could it be your privacy? If your home came without shutters, you may be totally without window coverings—a problem that needs to get fixed right away. But what kind of window coverings should you invest in? Here are some considerations to help you choose from among the principal options — shutters, shades, and blinds or curtains.
When to Choose Shutters
Serious weather calls for serious window coverings. If your part of the world features violent storms, high winds or pulverizing hail, then you absolutely must invest in a set of strong, practical shutters. (Shutters also make sense if your windows are threatened by the local kids’ baseballs and other such objects.) Genuine cedar is considered the gold standard for shutter material due to its strength, longevity and insulating properties. Aluminum shutters can also last a long time with proper care. Plastics have the advantage of being pre-colored and cheap, but they may not hold up under extreme heat.
Shutters provide one aesthetic element that many other window coverings don’t — namely, the ability to enhance the wall space surrounding the window. When opened, they provide an attractive “picture frame” for the window, while also contributing to the overall style and visual effect of the home’s exterior. But if the shutters that came with your house seem to be stuck in the open position, they may not be shutters at all. Some “shutters” are really just flat boards designed and painted to resemble the real thing, permanently affixed to each side of the window. Since they don’t really serve as window coverings, you’ll want to replace some or all of these frauds with functional shutters. If you do retain any of the faux shutters, make sure they weren’t installed in a way that looks hilariously fake.
When to Choose Shades
Exterior shutters can block out light and provide plenty of privacy, but since you’ll need to either go outside or open your window to manipulate them, they’re not the most practical choice for instant adjustments. The easiest installation that makes this possible is a simple window shade. A typical shade consists of a tube of rolled-up material installed across the width of the window. Pulling a cord unrolls the material to whatever extent you prefer in a matter of seconds.
There are several different types of shades to choose from. If you want to display a smooth, uninterrupted stretch of fashionable color, an ordinary fabric or vinyl shade will accomplish the task nicely. A variation known as the Roman shade features textured folds that give the material more “personality.” If you want to control your energy bill as well as your privacy, look into cellular shades. These shades are made to layers of material surrounding pockets of air that help prevent heat transfer.
When to Choose Blinds or Curtains
Many homeowners want the most precise day-to-day or moment-by-moment natural light control they can get. Adjustable shutters can provide that degree of control from the outside, but for quick, convenient indoor adjustments, equip your windows with blinds or curtains.
Blinds are a great choice when you want to alternate direct sunlight with “stripes” of shade. These attractive products can add considerable sophistication and decorative panache to your home, especially since they come a wide range of colors and styles. Hanging blinds are raised and lowered like shades, but the fact that they consist of separate slats gives you the extra option of adjusting the slats’ angle for precise light control. Vertical blinds are like giant “drapes” made of slats, hanging from a track that enables them to slide from side to side. These, too, can be angled to give you just as much light as you want.
As stylish as blinds may be, they can also be heavy, pricey, and difficult to pre-cut and install. If you’d prefer a simpler method of adjusting your light and privacy levels, you need nothing more than a set of curtains. Curtains provide a near-infinite number of fabric colors, patterns and textures, allowing you to complement your home’s decor perfectly. Simply draw the fabric open or closed and you’ve got a super-functional solution as well.
The amount of light blocked by your curtain will depend on the weight and density of the material — but that doesn’t mean you have to surround yourself with solid velvet. A blackout curtain has a special backing that blocks both light and (to some degree) heat transfer. If you already have a curtain you love, purchase a separate blackout panel and install it between the curtain and the window. The blackout side may look rather plain, however, so you may need to hide it from the street with a second, outward-facing curtain.
As you can see, different types of window coverings are ideal for different applications and needs. In the end, you may even decide to combine multiple window covering technologies to give your home that perfect look and feel. But understanding what each product can and can’t do for you will help you plan your purchases more wisely.Read More
If you own a business, you might be interested in building your brand, meeting new vendors, and talking with potential investors. Although it might seem hard to do all of those things in a single day, trade shows can help you to meet your goals. With 78% of attendees traveling over 400 miles to visit exhibits, you can meet customers that may have been hard to reach otherwise. However, setting up an effective, informative booth is important for your success. Here are three things to consider when you choose a monitor stand for your booth, and why it will matter later:
1: Your Need to Display Print Media or Swag
A picture is worth a thousand words, which is why pre-recorded television presentations work so well for trade show booths. In addition to showing off your products and company in the best light possible, that television monitor might give your booth a cutting edge-vibe that sets your business apart.
However, if you really want to help people to remember your company, you might want to give them something to take home in their exhibit tote. Unfortunately, if you don’t have anywhere to stash fliers or swag, you might be left digging through boxes underneath your exhibit table. In addition to looking unprofessional, if visitors stop by when your employees have stepped away, they might leave with nothing.
Fortunately, some monitor stands have storage for paperwork, signage, and small gifts, so that you can have things on hand all day long. If you are worried about your monitor stand looking bulky, you shouldn’t be. Some monitor stands have glass trays that will look sleek and professional or clear vinyl containers to hold things like pens and lanyards.
2: The Base Size
Because the average exhibit booth size in the United States is only about 10×10 feet, you might be wondering how to fit all of your stuff into your space—especially if your monitor stand is huge. Fortunately, you don’t have to let your need for technology cramp your booth. Here are a few different monitor stands that might work for you:
- Rolling AV Carts: If you need to have your television monitor connected to a laptop, DVD player, or other device, you might be wondering how to consolidate space. However, some monitor stands are made with a base that acts as a cart to carry all of your equipment. In addition to hiding your cables and gadgets, these carts typically have wheels, so that you can move your stuff into the aisle if you need to.
- Wall or Ceiling Mount: If you want to create a clean, streamlined look, you might be looking for ways to keep things off of the floor. However, by using a wall or ceiling mount for your monitor, you might be able to show your presentation without sacrificing valuable square footage.
Make sure to clear your monitor stand choice with trade show representatives before you arrive. While some shows allow people to attach equipment to booth walls or to roll carts into common areas, others might be pickier about where you place your property.
3: Height Adjustability
That fixed-height monitor stand might work great during your run-through, but how well will it work at the trade show? Because people come in all different shapes and sizes, you might want a way to adjust the height of that screen later. Here are a few reasons you should look for an adjustable monitor stand:
- Seated Viewing: Will there be chairs in or around your booth? If some of your visitors will be seated, you might want a way to quickly move your presentation to their level.
- Men or Women: While American men are about 5 feet 10 inches tall on average, women are only about 5 feet 4 ½ inches tall. Unfortunately, if you set up your screen for men and then women attend your booth, they might end up craning their necks to check out your product.
As you shop for a monitor stand, look for a version that is easy to adjust. Try to move the mechanism a few times to get a feel for how easy the stand is to use. It might seem like a small detail, but it will allow you to customize the experience for each guest.
Finding the right monitor stand for your trade show booth might help you to meet the needs of your target audience, so that you can look professional and detail-oriented. You can browse a selection of monitor stands at http://www.trusskits.com.Read More
Building a website is an effective way to gain new leads for your dental practice. It gives you an opportunity to create brand recognition and to maintain a reputation as an expert in your field. Here are five features your dental website design needs for success:
#1: Actionable Colors
Colors can be used to create calls to action on your website, so don’t stick with just black and white during the design phase. There are several ways to bring your content to life with color—here’s how:
- Give your visitors a sense of security with hues of blue.
- Create confidence in potential customers with shades of green.
- Drive visitors to take action by implementing different colors of orange.
Of course, you don’t want to make your website look like the home of a circus. But implementing two or three different colors into your overall design shouldn’t distract your visitors from the actual information presented on your website.
For example, orange lettering will help your suggestion to make an appointment stand out from the basic black font the rest of the page is made up of, and may prompt readers to take action right then and there.
#2: Easy Access to Support
Keep in mind that as your website visitors dig into information you provide about dental services such as teeth whitening, basic surgery, and even check ups, they’ll probably end up with questions they would like answered before making an appointment to see you. Make it easy to get the support they need by offering multiple communication options.
In addition to your office phone number and email address, provide a contact page people can fill out for more information. Offering live chat support is an effective way to keep visitors engaged and to boost your appointment setting rates.
#3: A Lead Capturing System
The truth is that you won’t turn every website visitor into a new patient. But, you can increase your chances by implementing a lead capturing system into your overall dental website design. This can be done in several ways. Try one or more of these options:
- Offer a free teeth whitening or oral hygiene guide in exchange for signing up for your newsletter.
- Have website visitors fill out a contact form when they have specific questions so you can personally contact them.
- Create an ask-and-answer forum where people can go to get answers to basic dental care questions. This will give you a chance to win potential patients over with your knowledge and expertise.
The idea is to create an ongoing relationship with people who aren’t yet your patients so that you can solicit them indefinitely and hopefully drive them to make an appointment with you when they are ready to see a new dentist.
#4: A Free Consultation Feature
Set up a basic consultation feature that will help your website visitors determine things like whether or not their child has a cavity and needs to get a filling, or whether a professional teeth whitening appointment is the right personal choice. Your designer can do this by creating survey-style programs that ask questions of your visitors and then provides basic answers based on how the questions were answered. Of course, each consultation should end with a call to action that suggests making an appointment at your office.
#5: Straight Forward Navigation
Last but not least, don’t overlook your website’s navigation system. Visitors should be able to find everything your website has to offer right on the front page and in an easy to read menu. Create links along the top of your website that clearly points visitors to service pages, frequently asked questions, and other important information that you’d like them to know about. Include a directory so visitors can find what they’re looking for if they get lost.
All of these methods will go a long way in engaging with website visitors and turning skeptics into long term patients. Continue to read more.Read More