About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

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Don't Rely on Only Friends to Keep Your Salon Afloat

    The 3 Keys To Product Label Design Adaptation
    If a company is bringing a product to market in even a couple of different regions, there's a good chance they'll need label design adaptation services. This is especially true when product sales cross cultural or political boundaries. Even within a very uniform society, a business may want product label adaptation to speak to specific demographics. Before you dive into product label design adaptation, though, it's wise to understand the three key components of the process.

    Why You Need A Social Media Management Service
    In the 21st century, your online presence can make or break you. If you don't have a strong digital presence, potential customers may not even know you exist. So how can you ensure that your business stands out? The answer is simple—you need a social media management service. Here's why this type of service is so important and how it can help solidify your digital presence. What a Social Media Management Service Brings to the Table

    How Holographic Security Seals Work
    Holographic security seals have been around since the 1990s, but their use has spread over time. If you run a business that deals with sensitive documents, you need a way to ensure your products are tamper-evident, or if you simply want to deter counterfeiters, a holographic seal might be your best bet. Hard to Tamper With If you need to secure important documents and provide evidence that they haven't been accessed by any parties other than your intended recipient, a holographic security seal can do just that.

    Everything You Need To Know About Email Marketing Campaign Management
    A well-executed email marketing campaign can be a powerful tool for businesses of all sizes. Not only is email marketing one of the most cost-effective marketing tools available, but it's also one of the most effective ways to reach and engage your target audience. In order to be successful, however, email marketing campaigns must be carefully planned. Here's what you need to know. What is email marketing? Email marketing is the process of sending commercial messages electronically, usually in the form of newsletters, advertisements, or special offers, to a group of recipients

    Creating Labels for Your New Supplement Products
    Creating and selling supplements can be a lucrative venture for your business to pursue. In addition to making effective supplements, you will also need to ensure that the labeling for these products is of a high quality so that it is attractive to potential customers while also being compliant with regulatory requirements for nutritional and ingredient disclosure. Visually Striking Graphic Designs and Color If you are planning to sell your products in stores or other areas where the supplements will be placed near other competing products, distinctive and eye-catching labeling can be instrumental in raising the conversion rates for these products.

    Three Reasons Why You Need to Hire a Social Media Agency
    Social media is the modern way of word-of-mouth marketing. As people get more acquainted with how it works, there are more demands for businesses to employ social media agencies in order to reach out to the right demographics within the right audience. Here's why you should hire a social media agency: Social Media Gives You a Wider Audience With traditional marketing strategies, it can be difficult to connect with the right demographics in order to reach out to the bigger market.

    2 Main Benefits Of Outsourcing Fulfillment Services For Your E-Commerce Shipping
    E-commerce has been growing at a rapid rate in the recent past. In 2020, for instance, the total e-commerce sales in the US reached $759.4 billion. If you have an online store, you need to work on your delivery system to prevent delays and enhance customer satisfaction. However, instead of handling the shipping process all by yourself, you can outsource order fulfillment services. Doing so will help you save money and time, enabling you to focus more on growing your business.

    Addressable Advertising Can Be More Effective Than Advertising to Everyone
    Old advertising methods that were once the most effective are no longer the ones that reach the largest audience. Consumers watch a broad range of programs, and you will want to target your advertising to the specific type of customer who is watching the platforms you are advertising on. The Importance of a Personalized Experience Customers are much more likely to recommend and choose products when they are given a personalized experience.