About Me

Don't Rely on Only Friends to Keep Your Salon Afloat

When I decided to open my own salon and spa, I had so many friends excited to try my services that I didn't think I needed to invest in marketing. Those friends did come in frequently, but their business turned out to just not be enough to keep my bills paid. I then remembered that before I began as a hairdresser, I drove many miles to see my favorite hair-stylist that I loved. That made me realize that I needed to advertise not just locally, but throughout the entire region. I drove an hour to my favorite hair-stylist, so why wouldn't my customers? I held a great "new customer discount", and soon those new customers from neighboring cities became regular customers once they realized how much they loved my technique. I created this blog to help other struggling business owners. I hope you can learn from my experiences!

Search

Don't Rely on Only Friends to Keep Your Salon Afloat

    4 Tips For Taking Your Restaurant Marketing To The Next Level
    If your restaurant has a website and social media page, you may be wondering what else you can do to help build your reputation and increase business. Creating an effective marketing plan for your restaurant requires more than an online presence; you need tactics to increase your visibility among other restaurants. Engage In Collaborations Owning a restaurant is an excellent opportunity to formulate collaborations with social media personalities and bloggers. Your major focus should be finding people who have a niche in food or travel to help promote your business, but you may use other strategies depending on your locality.

    Call Center Changes: How You Can Optimize Performance and Profits
    Marketing call centers can be profitable businesses, but they can also be a source of stress when production levels suffer due to poor marketing results or a breakdown within chain of command. The good news is that you can minimize marketing mayhem and optimize your profit margins and well as your production levels with the help of these tips and tricks: Revitalize Work and Leisure Spaces The setup and décor of your call center's work and leisure spaces can make a big impact on the productivity and marketing success of your team overall.

    Which Window Coverings Are For You? How To Make The Right Choices
    You've just moved into your gorgeous new home, and yet something feels like it's missing. Could it be your privacy? If your home came without shutters, you may be totally without window coverings—a problem that needs to get fixed right away. But what kind of window coverings should you invest in? Here are some considerations to help you choose from among the principal options -- shutters, shades, and blinds or curtains.

    Planning Your Trade Show Booth? 3 Things To Consider When You Choose A Monitor Stand
    If you own a business, you might be interested in building your brand, meeting new vendors, and talking with potential investors. Although it might seem hard to do all of those things in a single day, trade shows can help you to meet your goals. With 78% of attendees traveling over 400 miles to visit exhibits, you can meet customers that may have been hard to reach otherwise. However, setting up an effective, informative booth is important for your success.

    5 Features Your Dental Website Design Needs For Success
    Building a website is an effective way to gain new leads for your dental practice. It gives you an opportunity to create brand recognition and to maintain a reputation as an expert in your field. Here are five features your dental website design needs for success: #1: Actionable Colors Colors can be used to create calls to action on your website, so don't stick with just black and white during the design phase.